C4GW program leader – application, information, Q&A
You’re curious and perhaps interested in applying to be a Program Leader for the Coaching for Great Work (C4GW) program. Fantastic stuff.
This (long) page gives you all – at least, all that I can think of – the information you might need to know before applying.
Take a read. And you’ll see through out the page, links like the one below so when and if you’re ready to apply, you can jump to the form right away.
>> Apply to become a Program leader here <<
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Please make sure this is a good fit for you. The application process is quite detailed and will take you at least 30 minutes. So be strategic, think about whether this is right for your business (head), decide if the vibe is good (heart), and if it’s a triple Yes, then please do apply.
The story so far…
Over the last three years, I have fine tuned the C4GW program to help managers and leaders in organizations learn and use practical coaching skills.
The program has been enthusiastically received by clients in North America, Europe (the Czech Republic), Australia and the UK. A healthy percentage has called it the best training they’ve ever received. You can see some nice comments by clients here.
Like to be part of the adventure?
We’re looking to expand our outstanding team of select program leaders to expand the reach of the program as well as to address current and anticipated demand from our clients around the world and we’re looking for some amazing people.
If you’re reading this, you’re probably already very good at what you do, have a full plate of work and you might be considering why you’d want to get involved.
Why you might get involved
Here are some of the reasons you’d consider becoming a certified program leader of C4GW:
- A quality product and brand to add to your portfolio
- A product with a track record with blue chip clients
- An opportunity to champion Great Work for your clients
- An opportunity to increase the amount of Great Work you do
- Excellent opportunities for revenue
- Increased profile with blue chip business sectors
- Opportunities to train blue chip clients
- Engagement in a small and committed community of people like you that are making a difference
I also want to tell you why I want you involved and what I’ll get out of it too. Here’s what I’ll get from your involvement:
- A way of expanding the impact of the program
- An opportunity for me to continue my own commitment to Great Work – which means more time developing great products and services
- Less travel for me – good for my sanity and the environment
- Expanded opportunities for revenue
- Engagement in a small and committed community of people like me that are making a difference
>> Apply to become a Program leader here <<
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Here’s what we’re looking for
We’re looking to expand our team with between five and ten new program leaders. I’d particularly like to increase the number of program leaders in Canada and the United States – and I’m willing to consider applications from people anywhere around the globe.
If you’re thinking of applying, what follows may help you decide whether it will be a good fit or not for you. Here’s the bottom line:
- You’re entrepreneurial and you see this as a terrific opportunity to expand your reach, your portfolio and your ability to generate revenue.
- You’re an experienced trainer with a coaching background (or vice versa).
- You have “corporate gravitas” – credibility and understanding the reality of corporate life.
- You have the interest and capacity to train programs sold by Box of Crayons, as well as the desire to sell these programs yourself.
You also most likely
- Have completed a coach training course, almost certainly from an ICF approved coaching school.
- Have lots of experience facilitating or training – being “at the front of the room”.
- Being comfortable marketing and selling – and have a web presence that supports that.
- Have a hunger to learn and keep learning.
- Have stories to tell.
- Have a sense of humour.
- Have your own “authentic voice”.
- Be comfortable working with Corporate 1000 caliber companies.
(I know – we’re expecting a lot.)
>> Apply to become a Program leader here <<
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C4GW – an overview
C4GW is a one day (core) or two day (extended) program for managers and leaders in medium and large organizations (typically Fortune 1000 companies). It gives the participants practical coaching skills which they can actually go and use the next day.
The best way to learn more is to poke around this website and learn more. You’ll find:
- Information on the core program and the extended program
- Information on the materials we use
- Information on the post-workshop support we offer
How is C4GW different?
It differs from many of the other coaching course offerings in the marketplace on a number of points:
It is built around and addresses the points of resistance managers have to coaching, the two most significant being a lack of time (“when will I do this?”) and a lack of context (“why is this important to me, to my organization?”)
It focuses not on training coaching behavior (behavior being a difficult thing to change and next to impossible in a single training course) but on three core coaching structures – simple, flexible and powerful processes to follow.
It’s in modular format, which means it can be adapted to fit with specific client needs. Coaching is a means to an end, not an end in itself, and the more flexibility you can have in connecting the coaching with the strategic goal, the more impact it will have (and the easier it is to sell).
It encourages participants to abandon the role model of the external coach, which sets up a number of assumptions that don’t work as an internal coach.
It has an extensive on-going performance support to help ensure the learning sticks and is applied.
It has been ‘road tested’ and fine tuned in many workshops and in a wide range of countries and cultures, such as North America, UK, Western and Eastern Europe, Australia and India.
Buddying up
This doesn’t really fit comfortably anywhere, so here will have to do…
We’ve discovered that it’s easier to thrive with this program if you have a buddy, not just someone to taking the training with, but someone to support, strategize and sell with. It helps sustain engagement, focus and success – and that’s all good, right?
It’s not obligatory that you apply with a buddy – but it’s encouraged.
>> Apply to become a Program leader here <<
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The Train the Trainer program
This program begins October 2010, and the entire process will take approximately three months.
>> Apply to become a Program leader here <<
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Certification process
1. Apply online here (applications close Friday August 20th).
2. Short-listed candidates have a telephone interview with Michael to ensure a mutual fit and discuss questions we both have (week of August 30th).
3. Training cadre selected (week of September 6th).
4. Three-day live training program in Toronto, Friday October 22nd to Sunday October 24th.
5. Complete the 12 week training by telephone (90 minutes each) live or listen to recordings. This training includes pre- and post-session work. The sessions are:
1. Introduction and overview. Good Work & Great Work
2. Creating the context. Finding the time.
3. #1 Get Clear.
4. #2 Create possibilities
5. Guest speaker
6. Drama Triangle
7. Non Violent Communication
8. Perceptual Positions. Social Contracting
9. #3 Spark action.
10. Program review. Managing the room
11. Selling Coaching for Great Work
12. Final review
(The structure of the 12 week training may change slightly)
6. Receive and process C4GW eCourse.
7. Submit video of you training two of the units for my review.
8. Shadow a C4GW training session when next held in your region (not mandatory but highly desirable).
What you get as a certified trainer
1. Coaching for Great Work materials
- Train the Trainer manual, with detailed delivery notes
- Coaching for Great Work coaching cards
- Coaching for Great Work slides (for Mac or PC)
2. The core Coaching for Great Work library
- All My Friends are Superheroes, Andrew Kaufman
- Nonviolent Communication, Marshall Rosenberg
- Selling to Big Companies, Jill Konrath
- The Emerging Leader, Jamie Broughton
- Winning Body Language, Mark Bowden
3. 5 copies of Do More Great Work by Michael Bungay Stanier
4. On-line review resource
- video of a 2 day program
- short video clips of Michael Bungay Stanier presenting each of the units
- mp3s of Michael summarizing the various teaching points
5. Right to use the Coaching for Great Work logo on your website
6. Listing on the Coaching for Great work website
7. Profile in the Outside the Lines newsletter and The Great Work Blog.
>> Apply to become a Program leader here <<
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Answers to some questions you may have
Here’s my best guess at questions you may have. Feel free to email me with other questions you have. You can reach me at: Michael [at] BoxOfCrayons [dot] biz
A. The accreditation program
What’s the cost of participating in this program?
This program costs US$1,500 and completion grants accreditation. It also includes your license fee for 2011.
In the first twelve months after accreditation, a US$500 bonus is paid to you for each of your first three sales in addition to the fees you would earn. In other words, it’s possible for you to earn back the full cost of this training.
To maintain your accreditation to sell and train C4GW an annual licensing fee of US$1,500 is payable each year, starting at the beginning of the second year. This annual licensing fee is set for two years, after which it may change.
What support does Box of Crayons offer after the accreditation training is completed?
We run two monthly conference calls a month with me and the program leaders around the world.
- One is a revision and teaching call.
- The other focus on marketing and sales.
There is also be a dedicated online Google Group, run for and by me and the trainers.
I am also available to provide support for sales calls and proposal review.
What’s at risk for me in applying?
If you’re accepted into this program, you’ll be in the second cadre of trainers. The advantage of being in the early waves brings benefits and also some risks as well:
- The train the trainer program is in its second iteration, and we’ve made a bunch of changes from the first time around. That means it will have moments of being unpolished
- Your success in this program is partially technical – mastering the program – and partially entrepreneurial. If you’re unwilling to market and sell this program, you may not get the success you’re looking for.
B. Once you’re accredited
What’s it going to be like partnering with Box of Crayons?
We can’t exactly be sure – after all, the responsibility for success of this relationship is shared. But here’s what we want to bring to the table:
- To create an explicit social contract about how we will work together and to keep that contract fresh.
- To treat you as an adult partner in this adventure.
- To play our role in building a supportive community amongst the trainers.
- To be transparent about the mechanics – how the selling works, how the client management works, how the money works.
- To pay you as fast as possible and on time.
In short, in this adventure I’m hoping to build a community of outstanding partners who make me think and make me laugh, are champions for the program, feel a sense of ownership, and earn the money they would like to earn.
Will you really generate work for me?
If so, how will Box of Crayons promote and sell the C4GW program?
The answer is – we might be able to generate work for you, but you shouldn’t count on it. We have a number of clients who are looking to scale this program. If all the stars align, I’ll certainly be able to provide opportunities to run C4GW for you.
But you should work on the assumption that we won’t provide work for you – and it’s up to you to make things happen.
We have a number of ways we expect to promote and sell the program
- Through sales of the Do More Great Work, which promotes the program. The book was launched in February 2010, and has already helped generate sales.
- Through promotion in the Outside the Lines newsletter (with a 50,000+ person circulation).
- By presenting the workshop at key industry conferences in North America. Michael has already been accepted at:
- Being a vendor at key industry conferences in North America. Box of Crayons hosted a booth at the 2009 and 2010 ASTD Conferences.
- Through the efforts of the trainers who’ve completed this program.
How will I earn money – and how much?
I want you to be an active promoter and deliverer of this workshop, and we know that for this to happen the program must make sense not just philosophically but also financially.
The objective of the pricing structure is:
- To make this an exciting financial opportunity for trainers
- To encourage sales (the more you sell the more you’ll earn)
- To encourage your on-going commitment and engagement
- To support C4GW’s brand position as a quality, high-end training program
The same core principles are applied in all geographical markets, although the specific costing will be different in these different geographical markets.
The core formula I will be applying is that the fee the client pays is split four ways.
To the person who delivers the program, 30% of the fee is paid. Delivery means standing up in front of the group and leading the training.
To the person who markets and sells the program, a minimum of 30% and up to 50% of the fee is paid. Marketing and selling means finding leads, negotiating the sale and closing the deal. I explain more about the range of payment below.
To the person who creates and administers the content, a minimum of 10% and a maximum of 25% of the fee is paid. Content includes: creating the materials, providing content updates, administering the eCourse, supporting the licencees, providing access to learning materials, providing copies of Do More Great Work etc.
To the person who manages the administration of specific programs, 10% of the fee is paid. Administration means invoicing, printing workbooks (including the cost), managing the facilities administration and so on.
How much will I earn if you send the work to me and I deliver it?
You earn 30% of the fee for delivering it. You’ll see below some examples of the how much the program has currently been selling for.
If you manage the administrative part of this process, you’ll earn an additional 10% of the fee – so 40% in total.
How much will I earn if I close the deal and deliver it?
How much you earn depends on three factors
- How much you’ve sold in a 12 month period (the more you sell, the more you earn)
- Whether you chose to do the administrative element of the project
Assuming that you’re delivering the program that you’ve sold and that you’re managing the administrative element of the project, here’s how the client fee would be split:
If in this calendar year you’ve sold…
1. If in this calendar year you’ve sold $0 – $70K worth of training fees, you’ll earn 70% of the fee:
==> Delivery 30% + Marketing & Sales 30% + Admin 10%
2. If in this calendar year you’ve sold $71 – $200K of training fees, you’ll earn 80% of the fee
==> Delivery 30% + Marketing & Sales 40% + Admin 10%
3. If in this calendar year you’ve sold $201K or more of training fees, you’ll earn 90% of the fee
==> Delivery 30% + Marketing & Sales 50% + Admin 10%
In your first year, the amount per calendar year is pro-rata-ed from your certification date.
The fee is separate from expenses costs, which the client would be charged for any travel costs.
This formula may be further fine tuned.
How much will I earn if I make an introduction that you then convert?
Within the percentage put aside for marketing & sales (30 – 50%), 15% is dedicated and paid for the introduction of a lead that converts to a sale.
Is there a set price for the program?
We encourage a minimum price per program (variable in different geographical markets).
There are two reasons for this:
- To ensure the brand’s positioning as a high-end program is maintained
- To ensure the financial formula works
Here is the current cost of the programs
- In North America the one day version is sold for US$10,000, a two day version for $15,000
- In the UK the one day version is sold for GBP 5,000 a two day version for GBP 7,500
This price includes all materials – namely the workbook, the coaching cards and the Find Your Great Work book.
Price points are still being established in other markets (Europe, Australia, India).
What about additional work I generate from Box of Crayons’ clients I’ve trained?
The C4GW program can create opportunities for “on-sell” work, such as consulting, coaching or additional training.
We encourage you to take advantage of those opportunities.
15% of all revenue from that client is payable to Box of Crayons.
C. Additional questions
How does the eCourse work?
The eCourse is run through the Box of Crayons autoresponder system. You would send an email with an invitation to subscribe to participants, and they would have a personalized eCourse sent to them.
Will I have to work under the Box of Crayons/Coaching for Great Work brand?
Yes. When leading a C4GW program, you will be a Box of Crayons trainer.
If you generate any additional work with a client, you will work under your own brand.
Will I be able to tailor the program?
At the moment, the core one day program is not open for anything but very minor variations.
The two-day program is one that is tailored for the client, although the core one-day material must be included.
How will you deal with potential conflicts amongst the trainers?
Potential conflict or disagreements may come about through:
- Discussion about who played what role in aquiring a client
- Who “owns” a client
A process of arbitration will be established to help resolve these issues.
What are the key influences on the program?
The key philosophical influences on the design and content of the program are:
- Peter Block and his belief that we are “giving people the responsibility of their own freedom”
- Solution Focus school of thinking
- Positive psychology school of thinking
- The “experience economy” school of thinking